Metamorphosis!

Kevin Lugo

I originally started graphic design as a young kid on the internet, just trying to make memes to make my friends or myself laugh. I had always had an interest in art and had a little background in traditional art that didn't extend much beyond compliments from friends and family. However, it wasn't until I found digital art/media creation that I realized I could make anything I wanted. I was no longer limited by things like supplies or convention; I could make anything, and ironically, I chose to focus on memes and making my friends laugh. Throughout the years, I kept drawing and attempting to translate that into digital art. In advanced art classes in high school, I focused on making album art and really getting creative and experimenting. When I got to college, some of my favorite projects were simply following brand guidelines to make or rebrand a product. That's when I realized that no matter what I did, as long as it was related to design, I'd be okay.

H2glOw

Enhance understanding regarding how water hardness affects skin health and offer practical solutions to minimize its effects, leading to better overall skin wellness.

H2glOw illuminates the often-overlooked impact of water hardness on skin and hair health, targeting socially engaged young adults aged 18-35. Through an interactive website, users can track skin and hair changes, access location-specific water hardness data, and engage with educational resources and product recommendations. Marketing strategies, including environmental billboards, posters, banners, stickers, and an animated logo, aim to raise awareness. By prioritizing user-centric website development, H2glOw aims to empower individuals to optimize their skin and hair health, fostering overall wellness.

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portfolio work

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