Metamorphosis!

Joshua Viray

My journey as an artist has been a testament to overcoming obstacles and embracing personal growth. Since being interested in the creative field of photography and graphic design I dealt with severe imposter syndrome. It hindered a lot of growth at the time but in hindsight, it was a test to see how I would overcome this feeling. I started as a photography major in College and after two years there was a point where I felt like I had failed at my dreams. A pivotal moment in my photography class made me realize that I didn’t want that to be my story. After feeling lost, my mom suggested I switch majors to Graphic Design, so I did. During 2020 I spent all my days and nights at my computer constantly trying to make anything that came to mind without help. I wanted to make things from scratch and prove to myself that I was capable of creating art. Through this journey of self-expression, that was when I felt most connected within myself and the art I created. I always remind myself that growth isn’t linear, each day is an opportunity to push past limitations and self-discovery.

PURELY

‘PURELY’ is a water bottle company that provides eco-friendly packaging solutions that eliminate single-use plastics and environmental waste, offering a sustainable alternative for consumers.

Plastic pollution poses a significant threat to our environment, with devastating effects on ecosystems, wildlife, and human health. As a leading cause of pollution in our oceans and landfills, plastic contributes to habitat destruction, harms wildlife, and releases toxic chemicals into the environment.

Recognizing the urgent need for action, I created ‘PURELY’, this project aims to address the harmful impact of plastic by introducing more environmentally cautious packaging solutions. By transitioning to eco-friendly alternatives such as aluminum, biodegradable materials, and reusable packaging, we seek to reduce our carbon footprint and mitigate the negative consequences of plastic pollution. By raising awareness, creating alternatives, and driving meaningful change, ‘PURELY’ strives to pave the way toward a cleaner, greener future for generations to come.

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portfolio work

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