Metamorphosis!

Doanh Ly

I am Doanh ( pronounced as Dawn). I love to draw since I was young. I spent most of my childhood drawing in my sketchbook. Art has been my passion and a strong inspiration. Through art, I learned to embrace my mistakes and be comfortable with the unknown. For a long time, I believed I was going to be an artist in visual art until I took a course in user experience design. Graphic design allows me to be creative in subtle ways to make a positive impact in my community. I got a chance to connect with people and understand their needs to design products and graphics that work for them. As a designer, I believe that people hold the answer to the problems they face, and thus through ceaseless research from people I learned that I found wild solutions in unexpected places. The design journey is a roller coaster ride and that is why I love what I do as a designer.

Prospero

Prospero is an all in one banking app that strives to improve college students and graduates spending habits to secure financial stability by using behavior design to encourage saving and budgeting. 

The pandemic has brought about some significant changes, particularly in American cost of living. Prices of essential items have risen sharply, but wages have not kept pace, making it difficult for many to make ends meet. Shockingly, according to Statista, almost 110 million of Americans admit to emotional spending, with young adults (18-25 years old) being the largest group. Prospero is a banking app that can help college students and graduates grow their savings by encouraging mindful spending, accessible budgeting, and incentivizing saving. Prospero is a welcoming brand that fosters a safe and supportive space to inspire youth to thrive and break free from emotional spending habits and instant gratification, and instead discover more fulfilling connections beyond materialism. Prospero emphasizes reconnecting with nature and surrounding yourself with people who can help you overcome emotional triggers that fuel unnecessary spending.

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portfolio work

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